Social Media

Breaking News, Details

Garrett Stepien was the first to report the news that Kiy Hester would be transferring from Miami (FL) back home to Rutgers. He did so in this tweet. Here are the later reports from NJ Advance Media, New York Post, Rivals, Scout and Sports Illustrated.

When five Rutgers football players were dismissed from the team, Garrett was the first to put it out on Twitter.

In his first year on the Rutgers men’s basketball beat, Garrett immediately began dishing out exclusive information and breaking details.

While Jon Rothstein was the first to break the news of Eddie Jordan’s firing from Rutgers as head men’s basketball coach, Garrett was on top of the story right as it unfolded. He and his co-beat reporter at The Daily Targum were the only two writers covering Rutgers to make the trip for the Big Ten tournament in Indiana.

When Rutgers hired Steve Pikiell as its head coach, Garrett was on top of the addition of assistants.

When former Rutgers linebacker Steve Longa declared for the NFL Draft, Garrett was in the loop on the teams interested. Longa went undrafted but signed with the Seattle Seahawks, a team Garrett reported was interested.

Even after his two years officially on the Rutgers football beat, Garrett continues to stay in the loop on information regarding the team. He was the first to break the news in May that Andrew Harte had joined the program as a kicker transfer from Minnesota.

Viral Tweets, High Engagement

When Rutgers announced its cancellation of The Alley, a student tailgate section, Garrett’s tweet about it went viral with 328 retweets and 398 likes.

He knows how to target the proper audiences to make tweets circulate.

He knows how to drive engagement with the stories he publishes, too. In addition to 71 retweets and 90 likes, this tweet generated over 15,000 impressions and over 200 link clicks.